| A. Do you have three key points you want stressed in her talk? |
|
|
|
|
| B. What are the most important changes happening in your company and industry? |
|
|
|
|
| C. What keeps senior management awake at night? |
|
|
|
|
| D. What are the challenges of your audience members? |
|
|
|
|
| E. What are their concerns? |
|
|
|
|
| F. What are their fears? (Please be honest, this is confidential information) |
|
|
|
|
| G. What are your victories as a company/association/team? |
|
|
|
|
| H. What would you like to accomplish by Kristine speaking for your group? |
|
|
|
|
| I. What does Kristine need to do to make her talk worthwhile to you? |
|
|
|
|
| J. What percentage entertainment vs. high content techniques and strategies? |
|
|
|
|
| K. Is there a slogan or philosophy that is commonly used in your association/company? |
|
|
|
|
| L. Who will be attending? |
| 1. Make-up of the audience sales, customer service, suppliers, spouses, etc. |
|
|
|
|
| 2. Should the message be targeted more to one group than another? If yes, which? |
|
|
|
|
| 3. What is the life of the audience on a day-to-day basis? (in office, field, long hours, etc.) |
|
|
|
|
| 4. What are the frustrations they have in their lives, company or industry? |
|
|
|
|
| 5.What are the sensitive issues? Topics/Subjects not to be mentioned? |
|
|
|
|
| 6. Anything humorous Kristine should know about? |
|
|
|
|
| 7. Any industry jargon Kristine should be aware of? |
|
|
|
|
| In case of emergency or flight delays who and where do we call? |
|
|
|